When Rich Products launches a new product, it’s a big deal. So when FIFTEEN was tasked with letting customers know about the newest delivery, Thin Crust Fresh ‘N Ready™ dough, we stuck the plastic pizza sign on top of our car and took off, creating a massive campaign. A new landing page, videos, Google AdWords, a direct mailer and collateral — all in the midst of a global brand evolution, for which Fresh ‘N Ready™ became the pilot project. In the end, we helped set the course for a new attitude and style for the brand.