Catholic Health (CHS) was searching for a new way to present themselves to prospective patients — and make them their hospital of choice. FIFTEEN touted CHS as providing the human side of healthcare — delivering one little detail at a time: The Little Victories. The website expanded patient stories with various care verticals, drove volume to hospitals and was supported by a multifaceted media campaign that included TV, radio spots, digital ads, print ads, billboards and bus shelter wraps. Little Victories helped Catholic Health take market share away from its primary competition for eight straight quarters.