• Brand Strategy
  • Naming
  • Verbal Identity
  • Visual Identity
  • Creative Concepting
  • Copywriting
  • Design
  • Photo + Video
  • Animation
  • UI/UX
  • Research
  • Media Planning & Buying
  • Programmatic Media
  • Search Engine Marketing
  • PR
The agency you love to reinvent yourself with.

SUNY Niagara Rebrand

How a deeply-researched re-naming and re-brand resulted in the highest enrollment numbers in decades.

Niagara County Community College has long been a proud member of the prestigious SUNY system, yet awareness of that fact was low. The school partnered with Agency 15 for a multi-phase project to determine what impact a name change could have, rebrand the school, and launch the new brand with an integrated campaign that both spread awareness and increased enrollment.

What’s in a name?

  • 12 months of quantitative and qualitative study
  • New name, new logo, verbal + visual identity
  • Messaging strategies for each audience
  • Integrated launch

HEAD OF THE CLASS

+323%
Visits to the
‘Apply’ Page
+398%
Increase in
organic traffic
+587%
Display ad
clicks
3x
Facebook ctr
+50K
Direct site visits
Broke Open House
Attendance
Record
Digital Campaign Halted Due To Enrollment Reaching Capacity.

Let's Talk

Select One
Wanna Talk?
Fill out the form below and we’ll reach out soon.

Email Check
This field is for validation purposes and should be left unchanged.
Fill out the form below and we’ll reach out soon.

This field is for validation purposes and should be left unchanged.
Fill out the form below and we’ll review your resume.

Drop files here or
Max. file size: 256 MB, Max. files: 1.
    This field is for validation purposes and should be left unchanged.
    Extra Small
    Small
    Medium
    Large
    Extra Large
    Double XL