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Chocolate Milk For Life Launch

How a one-day video and photo shoot resulted in a robust asset library deployed across numerous touchpoints.

Upstate Farms’ Lactose-Free Milk For Life boasted some key differentiators, but they needed the story to break through to consumers. Agency 15 brought energy, excitement, and muscles with a series of campaigns built from efficient shoots and carefully crafted media planning to yield a wealth of assets across platforms.

FARM FRESH INSPIRATION

  • 1-day video and photo production resulting in 100s of assets
  • B2B and B2C strategies
  • Media plan reaching all of Western and Central NY

GOT MILK FOR LIFE?

Milk For Life was in such high demand upon launch that grocers had trouble keeping it on the shelves.

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