Black Diamond makes equipment for taking on the world’s most intense elements. So when Outside Magazine awarded Black Diamond Gear of the Year in 2018, they looked to us, along with our partners at Account One, to spread the word and attract converts. FIFTEEN created social media campaigns to run on Facebook and Instagram in a series of Carousels and Stories. A-B tests and analytics tracked eyeballs and clicks, so adjustments could be made on the fly. The products, in turn, flew off the shelves.